Like any other business, the goal is to be successful but what success is to others may not be for your business. So your goal as a business must be specific. Create a company’s mission and vision to help everyone go in the same direction.
And to achieve one’s goal, one must plan!
Strategic Planning occurs in the corporate level which is focused on attaining the long-term objectives of the company. Brainstorming and forecasting possible challenges and what steps to take to overcome those roadblocks in order to fulfill the business objectives. Sets priorities and align the resources that the functional level can perform.
Operational planning on the other hand takes place in the functional level. This is more concentrated on the short-term targets of the company. These are the small steps turning to bigger wins that leads to the accomplishment of the business goals.